Empress Mimi
Empress Mimi's revenue soared 89%! Catchy subjects, templates, and strategic tweaks. Read our case study for the full story!
-
7.23%%
increase in overall email open rate
-
17%%
increase in click rate
-
89%%
increase in total revenue
We helped achieve an 89% boost in revenue for this lingerie company through email marketing
By streamlining email flows, optimising copy, and enhancing email design, we achieved remarkable results – significantly higher engagement, boosted sales, and reduced the number of unsubscribes. These changes didn’t just boost revenue; they also helped Empress Mimi become a stronger player in their industry, making them stand out in the market.
- Email marketing
- Email marketing strategy
- Email copy
- Image & GIF Content creation
- Email marketing management
- 4 emails per month
- SMS marketing support
- Over complicated email flows
- There was a high level of email unsubscribers
- They wanted to increase the level of sales made through email marketing
- We streamlined all email flows, making them more specific and engaging for the customers and improvements were seen on all KPIs
- Experimented with the email tag lines which increased the overall email open rate by 7.23%
- Redesigned the look of the emails and introduced more CTAs and clickable links which increased click rate by 17% and Total revenue by 89%.
- Targeted specific audiences with discounts, upsales and products which increased sales
- Created more engaging email content with GIFs and new image designs which helped reduce the unsubscribe rate
Related Success 
stories
Unreserved case study
Real estate tech company experienced increased email open rates from 40% to 60%, 10% click rates, and an 18% surge in conversion rates.
How did we do it?
Foreverland case study
Email open rates surge from 17% to an impressive 65% for this events company
How did we do it?
Where’s next for your brand?
No matter where you are in your marketing journey, our dazzling team of specialists will keep you moving, show you how to grow, and help you actualise the vision you’ve always secretly had for your brand.
