Boost your Meta dynamic product ads with these customisation tips

Are your Meta dynamic product ads getting lost in the crowded ad ecosystem? Want to make sure your ads stand out from your competitor’s ads and drive better revenue? 

Read on, as our creative strategists reveal hacks and tips to make your dynamic product ads stand out and boost revenue.

“Your dynamic product ads need a creative differentiating strategy that follows the rules to get results but also ensures your ads don’t end up looking like everyone else’s! This is a tricky balance to strike but one that can get you results. Your dynamic product ads, if customised to represent the brand and its unique identity, can reap substantial results.” – Nazanin Faghihi, Performance Marketing Manager.  

By customising your dynamic product ads to represent your brand, you create brand awareness and recall and can significantly enhance ad performance and boost revenue. To optimise your DPAs, try these simple hacks and tricks that have helped us scale countless brands and generate millions in revenue.  

But first, how do DPAs work?

Dynamic Product Ads (DPAs) automatically showcase the most relevant products to each customer, leveraging Meta’s algorithm and data. All you need to do is connect your product catalogue to the platform and create a dynamic product ad campaign. Then you can let the platform handle targeted advertising by showing the most relevant product(s) to each customer—making this ad type one of the most favourable ones for e-commerce brands.  

Here are ten hacks for DPA customisation with examples…

1. Change the background

Switch the plain white background to an engaging colour that captures attention and aligns with your brand identity. You can choose the colours and fonts to incorporate your branding into your ad creatives. This Clarins ad makes good use of its brand colours and product texture in the ad.

2. Include sale information

Displaying the product price might help, but highlighting the original and discounted price together to make the savings prominent and attractive works wonders. It plays with the customer’s psychology by tempting them to shop for the offer price while it lasts.  

For instance, during Christmas, this cookware brand ran Christmas-themed holiday deals, urging customers to buy gifts with a strikethrough price alongside the discounted price, emphasising the value customers are getting.

3. Use multi-dimensional product shots

Showing multiple angles of your products helps provide a better view, which in turn helps increase engagement. A furniture store, for example, can showcase a sofa from different angles to display its many features, comfort, storage etc. or show it in various room settings, helping customers visualise it in their own space. A cookware brand on the other hand can also use multi-dimensional product shots to showcase product features like this ad by Magic Kitchen does for its utensils and it’s material.

4. Customise design to match your brand

For DPA customisation, you must make sure the ad creative is in sync with your brand’s design language. You can achieve this by adding the logo and branding assets within the creative. This practice helps build trust and leverages brand recognition. For example, Happy Mammoth, a supplement brand uses its logo within the creative to hold the various product and natural elements of the ad together, reinforcing its identity as a natural product for women.

5. Create campaign-specific and seasonal ads

You can tailor your ads for specific events, seasons or campaigns to increase relevance and urgency. A good example of seasonal and relevant ads is this one by Gymshark, where the ad copy reads ‘gym girl summer’ with the ad creative featuring Gymshark products on a model sitting in the sun making it a summer campaign.

6. Highlight urgency and scarcity

Apart from seasonality and relevance, your dynamic product ads can also have ad copy that establishes scarcity to trigger action. Just the way this ad copy says ‘this crazy deal is ending soon’ to encourage quick purchases. You can run deals and sales for national holidays to prompt immediate action as this skincare brand has done for the 4th of July.

7. Emphasise unique selling points

Differentiate your products by highlighting unique features or benefits. For instance, this beauty brand showcases multiple complementary products that help attain glass skin, appealing to shoppers looking for particular results, which also happens to be a huge skin trend.

8. Use social proof

Incorporating customer reviews or testimonials to build trust and credibility is another great way of DPA customisation. This cosmetics brand has displayed 5-star reviews from 250,000+ satisfied customers, boosting confidence in the product’s quality and popularity.

9. Add frames to highlight products

Use frames to highlight the product and have fun with your ads to stand out in a sea of plain backgrounds and bland designs. This furniture brand uses a sleek, modern frame to highlight its chic products and designs, aligning with its brand image and aesthetic.

10. Highlight product features

Another way to improve CTR is by making products prominent and providing essential product features and information. An ad where the product has its features, battery life etc. labelled clearly will help customers make quick decisions.