So many businesses can’t actually see whether their marketing is paying off. Or they know they’re on the right lines, but they need a steady hand to guide them. Or they believe they’ll never see huge results without a similarly huge budget.
Luckily, a lot of these businesses have found Pixated. As a branding agency, our creatives, strategists and performance marketers collaborate to ensure all your design and brand elements are geared toward maximising results.
Our talented team have the eye to see what makes your brand special. Our branding specialists see what your audience loves most about you—even if you don’t see it yourself—and can tailor your brand to your audience’s precise needs and desires.
Our branding agency model centres around regular manageable milestones, so you always know where your campaigns are. Your needs always come first. Your questions will never go unanswered.
As a results-focused creative branding agency, we home in on delivering you real growth, ensuring you maximise your ROI—no vanity metrics in sight!
We’ll get to know your target customers while exploring the market and analysing your competition. That way we’ll uncover insights, validate your assumptions, and formulate a strategic approach to futureproof your brand.
We’ll nail your proposition, strategy and market positioning, then give you the tools to communicate your story effectively and consistently.
We’ll design your logo and refine your fonts, colour palette and digital brand guidelines, bringing your proposition to life in a single unique visual language.
We’ll deliver your suite of branded launch materials—then sit back and watch those conversions positively burst into life.
A strong brand means recognition. Consistency. People trusting you implicitly—sometimes before they’ve even really registered the details. A strong brand is the nucleus of all your successes—but even though you can ‘see’ what your brand could be, it takes an expertly crafted strategy to actualise your vision and guide you through your branding journey. Enter: the branding agency.
Audience: What defines the group who are most likely to want your product or service? What pain points do they encounter that you can directly solve?
Brand positioning: How have you been getting your brand into the minds of those you want to reach? Brand positioning is about so much more than an awesome logo or catchy tagline, important as these are—it’s an entire strategy centred around setting your business head and shoulders above the competition.
Brand personality: What framework do you have in place to shape the way people feel about your product or service? How do you elicit an emotional response to attract people into your marketing funnel?
Brand style: How do you use colour, pattern and even texture to communicate your message? Does your brand’s overall ‘look’ complement what you do, or is a mismatch holding you back?
Features and benefits: How clear is it to an uninitiated passerby what it is you do? Does all your marketing material convey simply and precisely how they would benefit from your product or service?
Brand purpose: What is your business’s why, beyond simply turning a profit? What’s your vision, your mission?
Brand values: What foundational beliefs underpin your business? How do they guide your actions and tie in with the product or service you provide?
What makes you different: Beyond mere marketing spiel, what is it about your brand and business that is legitimately unique? What is your brand voice? How could your USP resonate with people, especially those who would benefit from your product or service but aren’t aware of it?
Visual identity: What is it about the imagery and designs you employ in your marketing that could give you a competitive advantage? How do these elements come together to represent the overall ‘feel’ of your brand?
Logo: As the single most vital graphic symbol your business uses, how effectively does your logo convey what you do and stand for? What makes it unique, and how might it be evolved over time if necessary, to reflect a shifting marketplace?
Colour values and palette: For a huge proportion of your audience, colour will be the primary draw when making that split-second decision to opt for you or your competitor. According to colour psychology, is your brand conveying its ‘feel’ as well as it could through its shades alone?
Typefaces: How are you arranging and styling the text in your marketing material? Does your house font represent your brand better than any other could?
Graphics and icons: Your marketing material has symbols and images scattered across it with liberal abandon. But have you actually optimised them to deliver the most powerful first impression?
Image and illustration styles: The style of the pictures you use in your marketing holds the potential to convey a huge range and depth of meaning. Every image and illustration takes up valuable real estate, and you might be amazed at how each could be improved—or even replaced with something far more impressive and representative of your brand.
Finally we’ll produce your digital brand guidelines, outlining the rules surrounding the use of every creative element. That means no matter where they come across you, your customers and prospects will know from a glance that it’s your brand they’re looking at. That level of brand recognition is powerful.
Build a brand they know from a mile off
Goodbye, bland graphics. Adios, meaningless platitudes. Sayonara, forgettable logo. Your customers and prospects want a brand they can actually relate to—and that’s exactly what you deserve, too.
Our dedicated team builds brands like no one else. Dynamic, vibrant, buzzing brands that pop off the page and dance off the screen. We’re not interested in doing the niceties, or playing it safe, or nodding along. We’re the branding agency that’s gonna innovate, inspire, to turn your brand upside-down—and wow your customers with its uniqueness.
Build my brandNo matter where you are in your marketing journey, our dazzling team of specialists will keep you moving, show you how to grow, and help you actualise the vision you’ve always secretly had for your brand.