ActivTrades content marketing case study | Pixated

ActivTrades

Our strategy helped to bring about a significant impact on brand performance across various platforms for this brokerage firm.
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  • 50%

    increase in English Instagram website clicks

  • 102%

    increase in Linkedin impressions

  • 74%

    increase in French Facebook account overall engagement

  • 100%

    increase in overall impressions on Italian Linkedin Account

Our strategy helped to bring about a significant impact on brand performance across various platforms for this brokerage firm.

In the current digital age, establishing a strong and global online brand presence is imperative for any businesses. ActivTrades, an online investment broker, came to us looking to revitalise their social media engagement and enhance their global brand recognition.

Channels/deliverables

  • Content Plan
  • Content Creation by Graphic Designer
  • Content Management
  • Copywriting and translation into 5 different languages
The challenge
  • Brand awareness across the globe
  • Lacking engagement on social platforms such as Linkedin and Instagram
The solution
  • Content production
    We used educational content and discussion topics to increase engagement across platforms
  • We created reactive content on a 24 hour turn around to report on investment news
  • We translated the content into several different languages to ensure inclusivity across accounts and platforms
Results
  • Increased Instagram website clicks by 50% for English accounts.
  • Linkedin impressions increased by 102% on the previous year.
  • Increased following and overall engagement rate across all platforms and accounts.
  • French Facebook accounts overall reach saw a huge 74% increase.
  • Italian Linkedin Account was up 100% on overall impressions.

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