The right email at the right time can convert a cold lead into a warm lead, a fellow business into a loyal customer, and a first-time buyer into a lifelong advocate of your brand. Tell your audience just what they want to hear, when they want to hear it.
Answer: Email marketing!
Now listen, we get it: some marketers fail to see meaningful ROI from their email marketing campaigns—but that’s because their timings are all off.
Think about your own inbox, the flurry of promo emails you’re bombarded with each and every day. Too much noise. Too much clutter. And if an email from a well-meaning business drops in at the wrong moment, not only will you discard it, but you might also get annoyed at them simply for having reached out to you.
Some email marketing agencies overuse the approach—but that doesn’t mean it’s not deadly when done with prowess. That’s the fine line our own specialists traverse like tightrope walkers. Reach your target audience in a warm and personalised way, improving sales, leads and traffic along the way.
Let’s prove the naysayers wrong: email marketing ain’t dead yet, friend. Whether you’re in B2B or B2C, get ready for the results you need to spend less time in your inbox and more time thinking outside the box.
Email marketing provides reliable communication between your brand and your customers. It’s a cost-effective way to reach them where they are every day: their inbox.
Unlike many other marketing channels, email marketing actually means you can stay in touch with your audience on a regular and consistent basis. No matter how simple the message, even just a Happy birthday! or Thanks for subscribing!, email communications are the easiest way to let your customers know you value them. People love it when businesses treat them as individuals, and a little personalised message can go a long way.
This is about so much more than open rates and CTR. Together let’s double down on the metrics that move the needle most: revenue per email, revenue per subscriber, list growth rate. You name it, it’s in our arsenal.
Fine-tune your email marketing campaigns, playing with the copy, layout and timing—whatever it takes to turn potential customers into repeat shoppers. Every campaign will be guided by the story of your brand, and geared toward steady business growth.
Let’s build out automated sequences like abandoned carts and post-purchase upsells to ensure no potential revenue is left on the table.
We’ll drive your campaigns according to our proven email marketing strategy—but we also want your guidance. Tell us the values, ideas and concepts your brand represents, and together we’ll tweak your campaigns around them to continually hone your brand voice.
Grow your list, create consistent and engaged buyers, and build a reliable source of profit into your business. All through the power of the humble email marketing campaign.
Email marketing isn’t just a handy tool for marketing—it can transform your sales, too. By introducing customers to your product or service through email, you can remind them to purchase after having abandoned their cart, or deliver them a special offer. You can also encourage a purchase if certain recipients are more likely to buy from you because they’ve already opted in to your messages and updates.
People are always checking their inboxes. Anytime, and on any device. As often as 5 hours a day, in fact—and the average open rate is 21%. As a business, this means you have a golden opportunity to get in front of your customer base on a regular basis, ensuring you get and stay top-of-mind.
Email marketing is a hugely effective way to cultivate customer loyalty, because you can add value even when they’re not making a purchase. And when your audience have specifically opted in to hear from you, you can engage people already interested in your brand with an array of resources, information and entertaining email content. By providing them with value-adding email communications over the long term, your customers will sit up and take note, while you witness both your ROI and conversion rates skyrocket—and even higher than on other channels!
Meet your customers where they are-and in a way that works for them.
It’s easy to get caught up in the details of building out an email marketing campaign that works for your customers and business. There’s a lot of learning to be done, sure—but always remember the sheer opportunity that lies before you.
Our bespoke email marketing campaigns empower you to build your brand, exceed your own marketing goals, and position your brand as a leading voice in the industry—all without breaking the bank. With an effective email strategy in place, there’s no easier way to nurture regular and meaningful communication with your customer base—and galvanise real and long-lasting business growth.
Create my campaignNo matter where you are in your marketing journey, our dazzling team of specialists will keep you moving, show you how to grow, and help you actualise the vision you’ve always secretly had for your brand.