Empress Mimi case study

We helped achieve an 89% boost in revenue for this lingerie company through email marketing

By streamlining email flows, optimising copy, and enhancing email design, we achieved remarkable results – significantly higher engagement, boosted sales, and reduced the number of unsubscribes. These changes didn’t just boost revenue; they also helped Empress Mimi become a stronger player in their industry, making them stand out in the market.

Channels and deliverables

• Email marketing
• Email marketing strategy
• Email copy
• Image & GIF Content creation
• Email marketing management
• 4 emails per month
• SMS marketing support

The challenge

• Over complicated email flows
• There was a high level of email unsubscribers
• They wanted to increase the level of sales made through email marketing

The solution/results

• We streamlined all email flows, making them more specific and engaging for the customers and improvements were seen on all KPIs
• Experimented with the email tag lines which increased the overall email open rate by 7.23%
• Redesigned the look of the emails and introduced more CTAs and clickable links which increased click rate by 17% and Total revenue by 89%.
• Targeted specific audiences with discounts, upsales and products which increased sales
• Created more engaging email content with GIFs and new image designs which helped reduce the unsubscribe rate

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