Google Ads Conversion rate
Facebook Ads Conversion rate
lead to conversion rate overall
Read on to find out how we helped Your Lawyers get a huge volume of leads with an exceptionally high lead to conversion rate, in just six months!
Your Lawyers is a consumer action law firm specialising in consumer action claims and group litigation actions.
The company was disappointed with the CPAs on previously run Facebook and PPC campaigns, which had failed to generate a significant level of leads.
The leads they did generate were of a poor quality too, so they came to us – a specialist paid media agency – to tackle these key challenges. Our strategy was to cover all bases of the lead generation funnel, draw on industry insights and deliver results that surpassed their expectations.
Examining the brand’s previous campaign strategy, we quickly discovered that the leads generated were not converting due to poor keyword choices, resulting in unprofitable CPAs. We went back to the foundations of the campaigns, and executed extensive keyword and competitor research to identify the keywords that would generate the highest volume of conversions at the lowest CPAs.
For their Google PPC Campaigns, we used search campaigns to drive relevant traffic to their website basing these on search intent, whilst Dynamic Search Ads were used as a catch-all to help uncover additional profitable search terms to target in months to come.
Simultaneously, we ran Facebook ads to support lead generation and drive users in at the top of the sales funnel, and used remarketing campaigns to nurture any non-converters further down the funnel, until they were ready to submit their details.
In a bid to ensure no stone was left unturned, we initiated a 3-step Facebook funnel, so we could target users based on interests and lookalike audiences, serving top-of-the-funnel, and then retargeting these users through two additional stages based on how they interacted with the business in the past.
Over the course of just six months, our insights and efforts led to remarkable results for Your Lawyers. We helped them carve out a profitable market share within this fiercely competitive market.
With the help of our brilliant team here at Pixated, Your Lawyers have been set up for future success. With results this good, they now have amazing traction and a generous market share of leads generated online, with an enviable lead to conversion rate.
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