Optimise your email marketing with our email flows checklist
Amongst all the digital advertising channels, email marketing remains one of the most powerful tools for driving engagement, nurturing leads, and converting prospects into customers.
Don’t take our word for it. Check out our DTC brand survey report 2024 where 31.25% of the participating marketers concurred and voted for email marketing as the most profitable marketing channel in e-commerce.
That said, not all email campaigns are created equal. To truly harness the power of email marketing, it is important to have well-structured, pre and post-purchase email flows that guide your audience through every stage of their customer journey. That’s where our checklist comes in.
The importance of pre and post-purchase email flows
Whether you’re focusing on a welcome series, recovering abandoned carts, or post-purchase follow-ups, a solid email flow is key to keeping your audience engaged and driving conversions. Without a well-planned email marketing strategy, you risk losing your subscribers’ interest or pushing them away with poorly timed or irrelevant emails.
This list is designed to help you avoid just that. It offers a step-by-step guide to building effective email sequences that capture attention, nurture relationships, and drive action.
Features of our email flows checklist
It covers every aspect of creating and optimising your email flows, including
- Pre-purchase/welcome series setup: Ensure you’re making a great first impression with a well-crafted welcome series that introduces your brand and sets the tone for future communications.
- Abandoned cart recovery: Set up an abandoned cart email sequence that can help recover lost sales and boost revenue. If you are looking for a detailed guide on Abandoned Cart recovery strategies, we have an ebook that can help. Get it here.
- Post-purchase engagement: Keep your customers coming back with follow-up emails that encourage repeat purchases and foster brand loyalty.
- Re-engagement campaigns: Win back inactive subscribers with targeted re-engagement emails that remind them why they signed up in the first place.
Using this email flows checklist for maximum impact
The beauty of this tool lies in its simplicity and ease of use. It’s designed to guide you through each stage of creating an effective email sequence, ensuring you don’t miss any critical steps.
Make the most of your email marketing
The effectiveness of your email marketing can make or break your overall marketing strategy. Don’t leave it to chance—ensure your email flows are strategically planned and set up for success with our comprehensive checklist.
