Email flows checklist

Trigger set to under 2 hours of abandoned cart event occurring.

This flow is triggered when someone clicks "Add to Cart" but does not proceed to checkout - ensure it's set up using this guide.

Flow includes SMS after first email is sent.

A/B test showing them other products that complement what they were browsing.

Double check your filters to make sure customers aren't entering this flow multiple times.

All emails on this flow should have the item they abandoned, CTA that leads them back to their cart, clear headline that the email is about the item(s) they left in their cart.

Consider offering a discount or free bonus to complete their order to increase conversion rate.

(If incentive is offered) Have at least 2 follow up emails emphasizing that the offer expires soon.

Email flows checklist

Progress tracker

Pre-purchase flows

1. Welcome flow with pop-up

2. Abandoned cart

3. Abandoned checkout

4. Site abandonment

5. Browse abandonment

6. Back in stock

Progress tracker

Post-purchase flows

7. Thank you flow

8. Winback flow

9. Reviews UGC flow

10. Sunset flow

11. Replenishment for brands with consumable items