Maximise your campaign results with our email marketing ROI calculator

Email marketing continues to be one of the most profitable digital marketing channels, offering unparalleled opportunities to engage audiences, nurture leads, and drive conversions. Surveys repeatedly show that for every £1 spent on email marketing, businesses see an average return of £36.

Don’t take our word for it. Check out our DTC brand survey report 2024 where 31.25% of the participating marketers concurred and voted for email marketing as the most profitable marketing channel.

However, understanding and optimising your email campaign’s performance can be challenging without the right tools. Enter our email marketing ROI calculator—a simple resource designed to help businesses measure their email marketing success and set realistic targets.

Why do you need this email marketing ROI calculator?

Imagine investing time and resources into crafting email campaigns only to be unsure if they’re truly delivering value. While email marketing remains a powerful tool, it can be difficult to set clear goals and forecast performance without the right tools. This is where our email marketing ROI calculator comes in. By analysing metrics like open rates, click-through rates, conversion rates, and average order value, the tool helps you set realistic targets and gain insights into your campaign’s potential.

These insights allow you to

• Measure ROI with precision: Identify what’s working and what needs improvement.
• Set realistic goals: Understand what’s achievable based on your current campaign data.
• Forecast performance: Leverage data to estimate potential outcomes. 

Features of our email marketing ROI calculator

Our email marketing ROI calculator is not just about crunching numbers; it’s about empowering marketers to make smarter decisions. 

Here’s what sets it apart:

1. Customisable inputs

Users can input key campaign metrics such as

• Number of emails sent
• Open rates
• Click-through rates
• Conversion rates
• Average order value

This ensures accurate, tailored results for campaigns of all sizes.

2. User-friendly interface

The tool’s intuitive design makes it accessible even for those with limited marketing or analytics experience. It guides users step by step, ensuring seamless navigation.

3. Comprehensive results

Receive a detailed breakdown of

• Estimated revenue
• Campaign costs
• Net profit
• ROI percentage

These insights provide an understanding of your campaign’s estimated performance.