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What performed well

This UGC ad nailed Boadicea’s luxury feel — Yasmeen’s styling, natural lighting, and clean aesthetic all reinforced understated elegance.

The script tapped into sensory and emotional appeal, making the message feel both aspirational and relatable.

What didn’t perform well

As a BFCM ad, it worked well in a promo context but lacks evergreen strength.

With a voiceover tweak or end-frame update, it could be repurposed for gifting moments like birthdays or seasonal events.

What performed well

This festive BFCM ad used high-energy delivery, direct-response editing, and a clear hook to spotlight Paul Edmonds’ premium offer.

Visual cues like b-roll, before-and-after shots, and well-timed product reveals kept it authentic, engaging, and scroll-stopping.

Room for improvement

After 20 seconds, the single-camera angle reduced visual variety. Adding cutaways, customer clips, or festive overlays could boost engagement and watch time.

What performed well

This ad achieved a 6.1x ROAS by blending festive warmth with luxury — gifting cues and elegant narration made it feel personal yet aspirational.

The creative direction conveyed sophistication naturally, aligning perfectly with Boadicea’s brand ethos.

What didn’t perform well

To boost brand recall, the ad needs stronger visual branding — think close-ups, logo placement, or a signature visual cue.

These subtle tweaks would also help extend its shelf life beyond the festive season.

What performed well

This BFCM UGC ad drove a 12.4x ROAS with joyful, elegant messaging and festive styling that showcased Boadicea as the ultimate luxury gift.

Every detail — from voiceover to close-ups — reinforced the premium aesthetic and made the offer feel both aspirational and irresistible.

How we can leverage this winning ad further

It’s a prime asset for reuse across gifting moments. A few tweaks to the voiceover or end frame could tailor it for occasions like Christmas 2025 — no reshoot needed.

What performed well

This ad achieved an 11.7x ROAS by blending festive joy, luxury appeal, and a compelling offer into one clear, premium message.

Festive styling, curated visuals, and detailed close-ups made the Black Friday offer feel both indulgent and accessible.

How we can leverage this winning ad further

With small tweaks — like updating the voiceover or offer text — this high-performing ad can be repurposed for other seasonal gifting campaigns.

What performed well

This listicle-style UGC ad used an editorial ToV to present benefits as solutions, making it engaging and consumer-focused for cold audiences.

Sharp overlays and ingredient visuals helped frame Celladix as a smart, all-in-one solution to common skincare concerns.

Room for improvement

The hook lacked context and weakened storytelling. “5 things I wish I knew…” felt incomplete and reduced the impact of key benefit points.

A stronger hook — e.g., “5 things I knew before wasting £1000s on skincare” — would boost authority and narrative clarity.

What performed well

This ad tapped into evergreen luxury gifting through a clear, step-by-step showcase of the Bottle Configurator and Bespoke Service.

Its warm tone and smooth voiceover made Boadicea feel like a personalised, meaningful experience — not just a fragrance.

What didn’t perform well

Long sentences and repetitive dialogue reduced clarity. The Mother’s Day version also underperformed due to its limited window.

Future edits should focus on punchier lines and a tighter narrative to boost engagement and premium feel.

What performed well

This B-roll listicle ad used a clear problem-solution format with fast, value-led storytelling — ideal for beauty audiences.

Tight pacing, punchy overlays, and clean transitions kept attention high while clearly showcasing Celladix’s benefits.

Room for improvement

The before-and-after visuals didn’t fully match the bold hook, slightly weakening its impact.

Future edits should pair the script with stronger problem visuals to boost clarity and engagement.