Email marketing that gets the right people onside

Absolutely! Our team implement a wide variety of strategies to build your email list, such as running competitions on your socials and conducting paid media campaigns with the goal of driving signups. Once we know your business objectives, we can propose a plan to effectively grow your mailing list as quickly as possible.

Your subscribers list degrades over time, so it’s important to continually nurture it and seek new and innovative ways to build it out.

That’s where our specialists can be truly invaluable to you, helping you grow your list in a myriad of ways, such as creating unique and eye-catching email content, segmenting your list by buyer persona, producing a new lead generation offer, promoting content through your social profiles that requires an email address to access, and reinvigorating a stale list with an opt-in campaign.

…And that’s only scratching the surface of what our team can do for you!

A bland-looking email may as well be sent straight to trash—you just know no one’s engaging with that. But how do you include value-adding information in your emails while ensuring they entice subscribers and keep them reading to the end?

That’s where our tried-and-tested in-house email designs come in. We don’t use ‘templates’ as such—not the sort of thing you’d get from Fiverr, for example!—but rather create attractive, time-saving and easy-to-use designs—entirely bespoke to your brand and campaign needs. These designs can be repurposed across your campaigns, maximising your odds of boosting conversions and achieving an incredible ROI.

There’s no end to the kind of content you can include in your emails—all that matters is that each has been carefully crafted to further the goals of your campaign.

For some clients we produce an immersive and informative weekly newsletter. For others we create fun and appealing promotional emails, bursting with irresistible offers. Sometimes we produce emails requesting feedback or customer testimonials. But no matter what, we continually use our analytics tools to create automated emails triggered by certain customer behaviours as they interact with your company online.

Of course! Our world-class team of in-house writers boast decades of experience between them, and have produced high-converting email copy for some of the world’s biggest companies, spanning every industry imaginable. Let them weave their wordsmith magic—and see your open rates explode!

We’ll segment your email list based on the goals of your marketing campaign. That might mean splitting subscribers by preferences, demographics or buying behaviours. We often use even more granular data to create narrower segments according to age, sex, location, even interests.

Once we’ve identified the segmentation that makes the most sense for your campaign, our team will create bespoke messaging for each segment to maximise conversions.

Before having come to us, many clients were struggling with low open rates, partly because their emails were getting caught in their subscribers’ spam filters. Often, this even happens with those subscribers who’ve expressed an interest in hearing from your company.

Our specialists use tools to identify any spam filter or deliverability issues before we take on your project, and we also monitor related metrics throughout the process to make sure we fix any issue that arises.

Yes, in fact email automation is key to all of the marketing campaigns we run for our clients. Our specialists will simply set up a trigger—that is, a predefined event—that activates automated sending. For example, for an automated welcome email, the trigger would be an action like signing up for your newsletter.

Absolutely. We use a variety of multichannel strategies to integrate your email marketing into the mix, ensuring we fully leverage your other channels to grow your mailing list.

Sure! We’re partnered with HubSpot, Salesforce, Mailchimp and many other CRM systems, and our specialists have a huge amount of experience in integrating email marketing and other channels with CRMs. This might mean setting you up from scratch, or alternatively optimising your existing setup to make sure every channel is working properly with the others.

Yep! You can check out the variety of email marketing campaigns we’ve run for a wide range of clients over at our case studies.

We only track the metrics that demonstrate real and tangible growth to you, like open rates, click rates, ROI and response rate. We use custom reports, advanced tools and reporting dashboards to measure your success against the KPIs agreed to at the start of our partnership.

Absolutely—in fact we include this as standard. Our talented in-house writers and designers have an ongoing process of testing and optimising emails, all conveying the same message but in markedly different ways to see which version performs best.