APT Skidata case study

APT Skidata needed a high-credibility platform that could speak to decision-makers in both the transport and venue sectors. One site, two complex offerings, and zero room for confusion.

Their solutions and offerings were bundled, not individual parts—but the old digital presence didn’t reflect that. They wanted a clean, brochure-style site with strong UX, a place for thought leadership, and an SEO-friendly structure to support future growth.

Through extensive research, we discovered that their two audiences—car park operators and venue managers—had overlapping but distinct information needs. 

Their users needed to understand outcomes—not hardware. So we stripped back technical clutter and structured the site around solutions. 

We used this information to shape a dual-audience experience: parking and people access, each with its own user journey but unified in design without splitting the site. 

We designed the backend with custom post types for blogs, use cases, and gated downloads—no code needed. We also added the ability to create hidden landing pages, laying the groundwork for future marketing.

Built on WordPress, the CMS was customised for easy in-house updates, including blogs, press releases, and gated downloads.

We delivered a brochure-style WordPress site that clarified complex solutions across two business verticals, with SEO baked in and a modular setup built to scale.

• Built for non-technical content editing with a fully editable, no-code CMS
• Flexible CMS with hidden campaign landing pages
• Optimised for SEO and press-ready publishing

We built a fully responsive, scalable website within weeks—translating complex solutions into clear value propositions. It’s now a conversion-ready sales tool with the flexibility to grow alongside their CRM, content, and campaign roadmap.