Outsmarted
We implemented a full-funnel, global strategy using Meta and Google ads and slashed their CPA by 44%.
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30%
lower CPA compared to previous campaigns
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44%
lower CPA on Meta and Google ads
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42%
lower CPA on Advantage+ Shopping campaign
Struggling with market reach and high CPA, Outsmarted turned to us. We delivered a full-funnel Meta and Google Ads strategy, reducing CPA by 44%.
Outsmarted is a pioneering British gaming brand that offers a unique blend of educational and interactive online board game experiences. Players can purchase games or new packages and gain instant access on their devices, creating an engaging and modern twist on traditional board gaming.
When Outsmarted approached us, they faced challenges in their market reach and digital performance. With different websites tailored for each country, their need for a comprehensive international marketing strategy was evident. Our growth marketing team collaborated closely with Outsmarted to revamp their approach from the ground up.
We devised a unique performance strategy that, whilst global in its approach, was focused on Meta ads, Google ads and Advantage+ Shopping campaigns. Our objective was to enhance visibility, lower customer acquisition costs, and expand market penetration.
We achieved remarkable results thanks to our strategic approach, powered by our targeted Meta and Google ad campaigns.
They wanted us to outperform their in-house efforts and beat their CPA on each of our campaigns in different countries.
The challenge was to compete against the client’s established campaigns with historical data and learnings.
The deal was that if we managed to beat their CPA, we could increase the spend on our campaigns.
For Google Ads, despite ranking 1st organically, the client wanted to avoid ads on branded terms.
For Meta Ads, we implemented a comprehensive full-funnel ad strategy with three targeted campaigns for each country:
A top-of-funnel (TOF) campaign targeting prospecting audiences using interest-based and lookalike audiences.
A bottom-of-funnel (BOF) campaign retargeting already engaged users.
An Advantage+ Shopping campaign to compete directly with what had been the client’s best-performing strategy so far.
We set up Google Shopping and PMax campaigns on Google Ads, excluding brand terms to focus on new customer acquisition.
Leveraged data from previously successful audiences while testing new, untapped market segments.
Implemented a detailed creative strategy and testing framework for ongoing optimisation.
We provided a creative strategy and worked with their in-house video team to test different hooks, angles, etc.
Structured campaigns based on funnel stages and country to ensure relevance and maximise performance.
Our strategic global approach, coupled with our full-funnel Meta and Google ads strategy and meticulous optimisation, delivered exceptional results:
We achieved a 30% lower CPA compared to the client’s best-performing campaigns. This improvement suggests that our strategies are effective for long-term campaign management.
Using Meta and Google ad campaigns, we slashed the best-performing campaign CPA by 44%.
One of our standout ads delivered a particularly impressive 58% lower CPA compared to our already strong campaign average, indicating strong ad targeting and creative.
For the UK Advantage+ Shopping campaign, we cut the CPA by 42%, which suggests our ability to set up and manage ongoing campaigns successfully without much historical data.
Our creative strategy to test different hooks and angles improved conversions by 24%.
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