Storm Watches
Our strategic PPC optimisations led to significant improvements across key performance metrics
-
37%
improvement in ROAS
-
25%
lower CPA
-
18%
increase in AOV
-
22%
boost in conversions
Storm Watches came to us struggling with stagnant performance. We revamped their PPC strategy with PMax and DSA campaigns, cutting CPA by 25% while boosting ROAS by 37%.
Storm Watches is a leading British brand renowned for its statement designs and trend-led products. Known for pushing boundaries with innovation, they create unique fashion watches.
When their team approached us, they complained of stagnant performance and faced an overreliance on brand search targeting. They needed a complete overhaul of their PPC strategy, as their previous approach lacked segmentation and failed to leverage Dynamic Search Ads (DSA) and Performance Max.
This is when our growth marketing team stepped in and revised their PPC strategy, which led to improved ROAS, higher engagement, and significant growth in key performance metrics.
Overly reliant on brand searches and unable to scale PPC campaigns as a result.
The majority of the budget was spent on search campaigns with little to no spend on Google Shopping.
The shopping campaigns that existed weren’t segmented correctly, and 90% of their budget was being spent on 3 products.
The lowest CPA products weren’t getting much of the budget.
Introduced PMax and DSA campaigns
We introduced PMax to drive top-of-funnel traffic.
Launched Dynamic Search Ad (DSA) campaigns to maximise conversions from search ads.
Implemented a structured, segmented strategy
We segmented campaigns based on high, medium, and low-priced products.
Added custom labels to further segment product groups.
Adjusted bid strategies accordingly to ensure a more efficient advertising budget allocation.
By segmenting campaigns by pricing tiers and creating custom labels, we ensured a more efficient use of the advertising budget.
Optimised the shopping feed
Utilised a third-party feed management tool to optimise their shopping feed.
Leveraged remarketing lists
We leveraged remarketing lists to maximise the impact of our top-of-funnel PMax campaigns.
By following this step-by-step approach, we delivered a more efficient and impactful PPC strategy.
Our strategic PPC optimisations led to significant improvements across key performance metrics:
By implementing a structured, segmented strategy and optimising the shopping feed, we enhanced the efficiency of their advertising budget, leading to a 37% improvement in ROAS.
Optimising bid strategies, focusing on product price segments, and leveraging custom labels ensured an appropriate advertising budget allocation, resulting in a 25% drop in CPA.
Through careful optimisation of the shopping feed, remarketing efforts, and targeted advertising strategies, we increased the average order value by 18%.
Introducing PMax and DSA campaigns and utilising remarketing lists to retarget effectively allowed us to deliver a 22% boost in the conversion rate.
Related Success 
stories
The Gut Stuff case study
We transformed The Gut Stuff’s paid media strategy with new funnels, optimised keywords, fresh assets, and precise audience targeting. This resulted in a 100% ROAS boost on Meta, a 48% sales increase via Google Ads, and a 117% drop in CPA.
How did we do it?
Empress Mimi case study
Empress Mimi's revenue soared 89%! Catchy subjects, templates, and strategic tweaks. Read our case study for the full story!
How did we do it?
Where’s next for your brand?
No matter where you are in your marketing journey, our dazzling team of specialists will keep you moving, show you how to grow, and help you actualise the vision you’ve always secretly had for your brand.
