Celladix case study
Discover how we rebuilt Celladix’s Meta performance with a funnel-led creative strategy and UX overhaul.
-
+42%
Uplift in conversions
-
+37%%
Website conversion rate
-
-48%
CPA
-
6.0x+
ROAS
Discover how we rebuilt Celladix’s Meta performance with a funnel-led creative strategy and UX overhaul.
Celladix is a skincare brand focused on clean, performance-led products designed for everyday routines.
When Celladix approached us, they were struggling to turn consumer interest into sales. Their Meta ads delivered strong CTR, but conversions were low, hampered by an underperforming website journey and scattered audience data.
They wanted us to fix performance and hit a 3x ROAS, up from a baseline of just 1x.
We responded with a data-backed creative overhaul, a sharper funnel, and clearer audience segmentation.
We built a high-converting funnel by combining a Meta-first creative strategy with a full CRO overhaul and the results speak for themselves.
Despite healthy traffic, Celladix struggled with
- Low conversion rate due to clunky website UX
- Delays in launching authentic, effective creatives
- Inefficient spend on underperforming audiences
- A low average order value that limited ROAS potential
The brief was simple: hit at least a 3x ROAS and optimise Meta strategy.
The execution needed to go deeper.
1. Meta strategy: Funnel clarity meets structure
We rebuilt their Meta strategy into a full-funnel structure:
- Awareness (TOF): Built interest with authentic skincare visuals
- Consideration (MOF): Highlighted ingredients and science-backed benefits
- Conversion (BOF): Clear CTAs and problem-solution-led messaging
- Retargeting: Dynamic product ads and user-specific messaging
Audiences were phased based on engagement and conversion signals.
2. CRO
We collaborated on optimising the user journey to improve purchase flow. Page speed, structure, and mobile UX were overhauled to remove friction.
3. Creative strategy and production
We leaned into user-generated-style content and clean product visuals to boost authenticity and credibility. Messaging was adapted per funnel stage to improve progression.
We rebuilt Celladix’s Meta engine and drove performance gains across the board. While the low average order value limited ROAS ceilings, our funnel structure, audience clarity, and UX changes delivered a full turnaround in under 12 weeks.
Overall, our Meta-first strategy and UX optimisations led to
- ROAS skyrocketed to 6x
- +37% increase in conversion rate
- -48% CPA
- +42% uplift in conversions
These results highlight the power of combining creative strategy, full-funnel structure, and CRO into one focused system.
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