Empress Mimi
Empress Mimi's revenue soared 89%! Catchy subjects, templates, and strategic tweaks. Read our case study for the full story!
-
7.23%
increase in overall email open rate
-
17%
increase in click rate
-
89%
increase in total revenue
We helped achieve an 89% boost in revenue for this lingerie company through email marketing
By streamlining email flows, optimising copy, and enhancing email design, we achieved remarkable results – significantly higher engagement, boosted sales, and reduced the number of unsubscribes. These changes didn’t just boost revenue; they also helped Empress Mimi become a stronger player in their industry, making them stand out in the market.
- Email marketing
- Email marketing strategy
- Email copy
- Image & GIF Content creation
- Email marketing management
- 4 emails per month
- SMS marketing support
- Over complicated email flows
- There was a high level of email unsubscribers
- They wanted to increase the level of sales made through email marketing
- We streamlined all email flows, making them more specific and engaging for the customers and improvements were seen on all KPIs
- Experimented with the email tag lines which increased the overall email open rate by 7.23%
- Redesigned the look of the emails and introduced more CTAs and clickable links which increased click rate by 17% and Total revenue by 89%.
- Targeted specific audiences with discounts, upsales and products which increased sales
- Created more engaging email content with GIFs and new image designs which helped reduce the unsubscribe rate
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