Vitamasques

Vitamasques is a high performance but accessible beauty brand with a skincare product line made in South Korea and formulated with the latest K-Beauty innovations.

The company was disappointed with the performance of their Facebook and PPC campaigns, all of which had produced negative ROAS and failed to generate a significant level of online sales for the brand.

Disillusioned with the agency they’d previously worked with, Vitamasques wanted to see what we could do – and we didn’t disappoint.

Examining the brand’s existing strategy, we quickly discovered that customers were predominantly buying single, low-cost items, resulting in low ROAS. Promoting product bundles quickly led to a sharp and sustained increase, in one simple step.

We then shifted focus to carefully crafting a Facebook ads funnel that generated highly relevant traffic to the Vitamasques site, nurturing non-converting product page visitors with a dynamic remarketing campaign further down the sales funnel, to leave no stone unturned.

We also introduced high-quality, high-performing Google Shopping ads to drive relevant traffic and sales directly from Google and, once we’d generated enough conversion data from these, created an intelligent and informed Smart Shopping campaign to increase conversion value further.

To guarantee success from every angle, Search and DSA campaigns were also introduced to mop up any users that evaded the Shopping ads.

Over the course of just six months, our insights and efforts led to remarkable results for this unique beauty brand.

• Overall website sales increased by a healthy 219%
• Web traffic improved by a staggering 479%
• ROAS from Facebook advertising increased by 639%
• Sales generated via Facebook advertising grew by a jaw-dropping 1,507%

The brand was left with a solid social media and paid advertising strategy generating enviable sales and significantly increased profits – a healthy platform to build on as the brand continues to grow.