Category: Facebook ads

You’d be hard-pressed to find any company, big or small, that’s not either using or at least considering AI tools to promote its brand and business—if only because that’s what the competition’s doing. But with so many tools to choose from, it can be tough knowing where to start. That’s why today I’ve collated the 5 best AI tools which have helped our clients reap immense rewards—and in rapid time.

An AI marketing tool is simply any platform or software that draws on AI to automate decisions based on your customer data, then analyses it and implements it according to your business goals and current market trends.

The goal of using such a tool is pretty much universal: anticipate the buyer’s next move—sometimes even before they know it themselves. This is all done in real time, and with no human supervision or intervention necessary. It’s this capacity to automate decisions at lightning speed that makes AI marketing tools formidable and game-changing. They crunch unimaginably large chunks of information from email, social media and the internet at large to bridge the gap between data and the actionable solutions you need to enhance your sales and marketing campaigns.

There are endless AI marketing tools to choose from, and it can feel overwhelming even trying to research them. So let me offer you a cheat sheet—the 5 finest AI marketing tools with which I’ve had firsthand experience of generating epic results for clients.

1) Flick

Price

7-day free trial, then:

• Solo: £11 a month
• Pro: £24 a month
• Agency: £55 a month

Standout features

• Post scheduling
• AI idea brainstorming
• Autosuggested hashtags
• On-brand AI caption writing
• Hashtag Search and Manager

Flick AI Social Media Assistant is a powerful tool designed to help marketers streamline the brainstorming, writing, and planning of their social media content. And by virtue of its 7-day free trial, users can create engaging and entirely on-brand content more easily than ever.

With Flick you can ideate around distinct content concepts, arrange and schedule your posts with a single click, and turn lengthy pieces into bitesized nuggets ready for sharing. And with Flick’s autosuggested hashtags and Hashtag Search and Manager, you’ve got every base covered when it comes to effective content management and visibility enhancement.

Flick is simple to set up, and even offers 24/7 support. It’s trusted by over 100,000 brands, marketers and content creators worldwide, who love how the tool saves them time, boosts their results, and improves their social media presence.

2) Phrasee

Price: Custom quote

Standout features

• Dynamic content
• Predictive analytics
• Engagement metrics
• Content management

Phrasee’s focus is brand language optimisation—that is, enhancing the language companies use for their brands online. Phrasee utilises a natural language generation system and machine learning algorithm to produce copy not only for socials but also for email and even push notifications. The result? Human-sounding copy that’s both effective and on-brand.

Phrasee is already turning heads in major places, counting Virgin and Domino’s among its fast-expanding client base.

3) GrowthBar

Price

• Standard: $29 a month
• Pro: $79 a month
• Agency: $129 a month

Standout features

• SEO
• Meta generator
• AI blogging tools
• Paragraph generator

GrowthBar automates content generation using GPT-3, the first AI technology to pass the Turing test—that is, a machine’s ability to exhibit intelligent behaviour equivalent to or indistinguishable from that of a human. GrowthBar suggests links, images, keywords, word count—and that barely scratches the surface. It’s capable of providing extensive backlinks and creating outlines for blogs. There’s also a Chrome extension.

4) Optimove

Price: Custom quote

Standout features

• A/B testing
• Campaign insights
• Hypersegmentation
• Multichannel tracking

Optimove is a customer data platform packed with AI-based marketing functions. It helps collect data from a multitude of platforms to form a unified view in one handy dashboard, where you can analyse your information, share it with your team, and leverage it to execute more precise marketing strategies.

Optimove uses a proprietary AI tool called Optibot, which scours all your customer data to generate actionable insights. Optibot can suggest which of your campaigns aren’t worth continuing with based on loss, and inform you when customers are potentially being exposed to excessive company comms.

Optimove must be doing something right, counting among its clients John Hardy, Sweaty Betty and the New York Racing Association.

5) Jasper

Price

• Starter (20k words): $40 a month
• Boss Mode (50k words) $82 a month

Standout features

• Machine learning
• Plagiarism checker
• Content generation
• Tone of voice settings
• Customisable templates

Previously called Conversion.ai, Jasper is an advanced AI marketing tool designed to create high-quality ad copy, emails, articles, landing pages and social media posts. Like GrowthBar it draws on GPT-3 to produce human-sounding text, and comes with built-in templates for PAS, AIDA, BAB and FtB. All you need to do is insert your brand or product name, and voilà!—on-brand copy, ready to go.

And as if that weren’t enough, if you’re an eCommerce brand you can even use Jasper to create product descriptions whether in meta or bullet point form, all at the click of a button.

What are the benefits of using an AI marketing tool?

Creating realtime personalisation

Today’s customers expect you to know what they want. This is an area where AI marketing tools come into their own, empowering you to adapt your sales and marketing strategy to generate a personalised experience for any given customer. Using predictive analysis, AI gains an exponentially better understanding of each individual shopper’s behaviours and buying habits. Imagine that power—being able to guide a customer to exactly the product that best suits their preferences, and at the precise time they want it most.

Automating tricky decisions

Data is everything in modern marketing, so being able to automate the gathering, analysis and implementation of your data is beyond powerful. For example, you can ascertain with great accuracy how your audience would react to a message before even having to launch it. Think of how many headaches that’s going to save you.

Increasing ROI

AI tools enable marketers to maximise the amount of information they produce while minimising the costs of other campaigns. At the same time they offer deep customer insights, and throw light on what your customers really want. What’s more, with AI tools you can group warm leads and guide them to move forward in the buying journey, ultimately boosting your odds of making a sale—and transforming ROI for your business.

Saving time and money

Every business owner is on the lookout to save money on their marketing campaigns. So while an AI marketing tool may be a sizeable investment to begin with, it pays dividends by cutting heaps of costs down the road. With an AI tool in your arsenal you can work faster and more efficiently, because you’re no longer having to pay staff to do the majority of the manual work. Instead of hiring a full team you can just recruit people for those tasks that absolutely can’t be performed without human supervision. And ultimately, AI massively reduces the chance of human error, too.

If you haven’t invested in AI marketing tools yet—the time is now

AI itself is nothing new—for years companies have been looking for ways to apply automation to accelerate their processes, streamline their systems, and draw ever more actionable insights to boost revenue. What is new is the power of these up-and-coming technologies—and the fact that investing in AI is no longer a luxury, but a necessity. So as a business, it’s vital to become conversant with AI marketing tools to stay ahead of the competition. In no time at all you’ll be honing a prosperous and futureproof brand.

What sets Performance Max apart from other types of Google Ads campaign is automation, which Google uses to produce ads based on the creative assets you provide. But how does Performance Max optimally combine these assets to maximise campaign performance?

Unlike other types of Google Ads campaign, Performance Max automates target and delivery according to the data you feed into it. It’s also differentiated from other campaign types by its eligibility to run across all of Google’s inventory, able to serve in any placement filled by Search, Display, Gmail, YouTube and Discovery campaigns.

What controls do I have with Performance Max?

When you set up your Performance Max campaign, you choose your objective depending on your goals, and have the option to connect your product feeds and store locations.

Budget and bidding

To begin you set your budget and select your bidding strategy, whose options include maximum value and maximum conversions. You can also set a maximum CPA or target value or conversion, enabling you to leverage Target CPA and Target ROAS strategies.

Location, language and scheduling

Performance Max isn’t currently supported by Google Ads Editor, so setting up its targeting is a little more fiddly than with most campaigns. If you’re looking to include multiple locations, you can hit Enter another location, which expands to include a space, then hit Advanced search, which enables you to bulk-import locations. From there you can select your languages, ad schedule and campaign run dates.

Advanced URL options

Google defines its own final URLs by default unless you toggle that option off. It’s worth noting that if you permit Google to send traffic to whatever links it sees fit, you can exclude links as well. You can also add tracking templates.

Setting up asset groups

Next you’ll be directed to set up an asset group, which is effectively an ad, and so named because it acts like an asset to all platforms. It’s similar to a responsive display asset. You can create as many asset groups as you like.

Automated targeting

Each campaign has only one set of targeting—so no ad groups. You can select audiences to give Google insight into who to target, and it will automatically show your ads to those users most likely to convert for your goals. Then you can accelerate optimisation by providing audience signals. This means your campaigns may not be delivered only to those audiences—rather, Google uses the audiences you provide to generate signals, and uses that data to identify similar customers who are also likely to exhibit the same interests and behaviours.

Ad extensions

Finally you add your extensions. You can opt to use existing account-level sitelink extensions, or instead select and create specific sitelinks for your Performance Max campaigns, which suggest extension formats based on your goals. For example, if your primary goal is lead generation, the campaign suggests you create a lead form extension. You can also add callouts, snippets, call extensions, and price and promo extensions.

What does a Performance Max campaign include?

Performance Max reporting is currently somewhat limited. Advertisers can report broadly on campaign performance as they can with any other campaign, but matters become more opaque when it comes to granular analytical breakdown.

At present there are three general types of performance you can report on:

• top-level campaign performance

• performance by hour of day, weekday, or hour and weekday combined

• location performance—and if you’re advertising a chain, your store report is available based on location extensions

However, there are still several things you can’t report on. For example, while you can add multiple asset groups (ads), it’s not currently possible to report on performance by asset group. For instance, you can report on performance by responsive display ad, but you can’t break that performance down by individual asset in any meaningful way. And in fact, with Performance Max you can’t even take that initial step of breaking down performance by asset group.

Furthermore, at the moment there’s no information given on targeting. Remember, the targeting parameters provided are used as indicators to identify other potential customers in-market—so those audiences provided won’t necessarily be used as targets, but rather as a means of identifying qualifiers and indicators to find other likely prospects. That means ultimately there’s no way of knowing who actually sees your ads—no reporting on keyword, audience or demographic. It’s therefore not possible to add exclusions for these factors. You also can’t report on device performance or make exclusions accordingly.

Is Performance Max worth it?

As a marketer I have to say that some aspects of Performance Max still feel novel even now, like URL expansion and autogenerated video assets. That’s fun! Other elements feel more familiar, like responsive ads and conversion-only bidding.

In my experience Performance Max performs well, driving a lot of volume for our numerous eCommerce clients here at Pixated. On the flipside, if you’re a lead generation company then I don’t recommend Performance Max unless you’ve got sophisticated tracking in place (and have the capability in-house to use it and interpret its output).

Furthermore, Performance Max isn’t worth trying full stop unless you’re prepared to spend at least $50 a day for at least a month, although really you want to be looking more toward $100 a day. Otherwise you’re unlikely to generate enough data and learning for the format to work as it’s designed to.

For inspiration, check out a case study shared by Google outlining how online lender MoneyMe leveraged Performance Max to the max, boosting conversions by 22%, increasing revenue from newly funded loans by $800k, and reducing overall CPA by 20% across the account.

If you’re an eCommerce brand, don’t wait to find out whether Performance Max could be right for your business model—the time is now! Just be prepared to set aside an adequate budget to generate the data Google needs to learn and optimise your campaigns.

Today, large and small businesses use cutting-edge AI marketing tools to promote their brands and grow their enterprises through artificial intelligence (AI). With AI marketing tools, automated decisions can be made based on analysed data and interpreted against current market trends. They can predict consumers’ next actions in real time without human involvement, making them incredibly powerful for businesses.

AI-based marketing tools are vital for bloggers, e-commerce entrepreneurs, and affiliate marketers alike. Therefore, you will be able to develop and implement a more effective marketing strategy, which will assist you in meeting your goals more effectively.

To maintain a competitive edge in this rapidly evolving marketplace, staying current on the top AI areas in marketing is essential. This article will explore some of the best tools available for these areas, providing you with valuable information to maximise the potential of AI marketing in your organisation.

AI-Powered Analytics

AI analytics tools are technology-driven solutions designed to collect, analyse, and interpret data related to marketing efforts. Businesses can use them to gain insights into marketing campaigns, customer behaviour, and overall performance. This enables businesses to make data-driven decisions and optimise their marketing strategies.

By leveraging these tools, businesses can gain a competitive edge and stay ahead of the curve in an increasingly data-driven world. A good example of such a tool is SEMrush, which is used for AI analytics.

SEMrush

SEMrush is a renowned name in the field of marketing. They offer a range of digital marketing tools that can help businesses optimise their marketing strategies, improve their online presence, and gain insights into their competitors’ strategies. Their platform includes tools for search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, and competitive analysis.

Moreover, SEMrush provides various AI-powered tools such as the content outline builder, SEO Writing Assistant, and ImpactHero. These tools can assist in improving online presence by identifying gaps in content and providing insights for optimizations. By utilising their suite of tools, businesses can stay ahead of the competition in an ever-evolving digital landscape.

AI Email Marketing

AI email marketing refers to using artificial intelligence-powered tools and technologies to enhance various aspects of email marketing campaigns. AI-based email marketing can optimise email marketing campaigns’ construction, administration, and optimisation to make them more efficient and effective, resulting in stronger connections with audiences and higher conversion rates.

Overall, these tools enable marketers to create more targeted, personalised, and timely communications, resulting in stronger connections with their target audience and higher conversion rates.

Twilio SendGrid

Twilio SendGrid provides a suite of tools for developing effective email marketing campaigns. These include email automation, sign-up forms, email testing, email design, email templates, and email statistics. In addition, they provide an email API with SMYP service, email validation, deliverability insights, dynamic templates, and email integration.

It employs AI in three key areas:

• Validation of email addresses: The real-time API examines your list to detect and prevent invalid email addresses, keeping your list clean and lowering bounce rates.
• Neural protection: This improves your deliverability rates by identifying potentially dangerous transmission patterns. The AI examines outgoing messages to identify ways in which you harm your reputation with ISPs.
• Deliverability insights: The AI analyses your real-time metrics and email performance to provide suggestions for enhancing email deliverability.

AI Graphic Designing

Effective visual representation of campaigns is crucial for lead generation and prospecting in marketing. AI-powered graphic design solutions assist in developing, editing, and optimising visual material. These tools leverage artificial intelligence to automate various aspects of graphic design, making the design process simpler and more efficient for experienced designers and non-experts.

By streamlining and improving the design process, these tools enable the creation of visually alluring and effective graphics that can facilitate better engagement with the target audience and help achieve marketing objectives. DALL is one such AI-powered graphic design tool that we will explore.

DALL-E

Among the most popular tools in creating graphics is DALL-E. The DALL-E AI from OpenAI can create unique pictures based on written descriptions. It is a creative tool that combines natural language processing and image generation, allowing it to generate original visualisations based on user input.

While DALL-E isn’t free ($15 for 115 credits), it’s a great way to quickly and easily create engaging photos for use in social media, email marketing, and advertising. In addition, you may load an existing picture to use as a template.

AI Copywriting

Next up, we have our AI-generated copywriting. Artificial intelligence copywriting solutions use Natural Language Processing and Machine Learning models to streamline the writing, editing, and publishing processes.

These resources make copywriting less time-consuming and more accessible, empowering writers of all skill levels to produce excellent content for use in marketing campaigns, blogs, social media posts, and other contexts. Two of the most popular tools for creating marketing copy are ChatGPT and Jasper. There is no denying that these tools have garnered headlines in the copywriting world. Now let’s dive into each tool in more detail:

ChatGPT

OpenAI created ChatGPT, an AI-powered text generation model that can understand and generate conversational-like text. Here are some of the ways that ChatGPT can help with marketing copywriting:

• Write copy: ChatGPT can be used to write full pieces of marketing copy, including blog posts, website copy, and email marketing campaigns. This saves time and creates high-quality content.
• Edit and refine copy: ChatGPT can also be used to edit and refine marketing copy. This can be helpful for copywriters who want to make sure that their copy is clear, concise, and persuasive.
• Generate ideas: ChatGPT can be used to generate new ideas for marketing copy. Copywriters who are stuck or who are looking for new methods can benefit from this resource.approach a campaign.
• Brainstorm headlines and taglines: ChatGPT can be used to brainstorm headlines and taglines for marketing campaigns. It can be a time-consuming task, but ChatGPT can help to speed up the process and generate more creative ideas.

In general, ChatGPT can improve the marketing copywriting process. By using ChatGPT, copywriters can save time, generate new ideas, and create more effective marketing campaigns.

Jasper AI

Jasper AI and ChatGPT are both AI-powered language models, but separate entities develop them and have unique use cases. Conversion.ai has developed Jasper AI, formerly known as Jarvis. It is a copywriting tool designed to assist businesses and individuals in producing high-quality content for a variety of purposes.

Jasper helps in creating marketing copy by using a combination of Natural Language Processing (NLP) and Machine Learning algorithms to analyse and understand the brand’s voice, target audience, and marketing objectives. Jasper AI provides users with content templates and prompts, speeding up the process of content creation and sparing them time. Here’s how Jasper can assist in creating different types of marketing copy:

• Social media posts
• Email marketing campaigns
• Landing pages
• Blog posts
• Case studies
• Press releases

Overall, Jasper helps in creating marketing copy by leveraging its AI-powered capabilities to understand your brand’s voice, audience, and goals.

AI Video & Audio Editing

To assist in the production of audio and video marketing materials, an essential category is the use of AI-powered video and audio editing applications. This collection of applications simplifies the production, modification, and optimization of audio and video content. Through the use of these applications, editing and producing video and audio content becomes more accessible and efficient. This allows professionals and non-experts alike to craft high-quality videos and audio files for various purposes, including marketing materials, podcasts, and social media postings. Finally, these tools prove to be of great use for enhancing the effectiveness and reach of audio and video marketing materials.

Synthesia

Synthesia is an AI-powered video creation platform that can help you save time and money when creating videos in multiple languages. Over 50 video templates and 70 AI avatars are available in Synthesia, so you never have to repeat the same templates.

You can use Synthesia for your business in the following ways:

• Train your employees with educational content.
• Produce synthetic media in large quantities.
• Replace voiceover actors with it.
• Use it for HR onboarding.
• Enhance your video marketing.

However, using these tools raises security concerns, particularly when dealing with sensitive marketing data. Using a VPN can solve this problem. By using a VPN, marketers can ensure the security and privacy of their data and prevent unauthorised access to it. A VPN encrypts all data being transmitted and creates a secure connection. This means that even if a third party intercepts the data, it will be unreadable. To ensure maximum security, choosing a reputable VPN service suitable for marketers who want to use AI tools securely is important.

Conclusion

Artificial intelligence has vastly transformed the marketing industry, providing businesses of all sizes access to advanced AI marketing tools to enhance their brand and expand their operations. These AI marketing tools leverage AI technology to make automated decisions based on analysed data and current market trends. By utilising AI-powered analytics, email marketing, graphic design, and copywriting tools, businesses can gain actionable insights into their marketing campaigns, strengthen their marketing strategies, and create visually appealing graphics that improve marketing outcomes.

The evolving landscape requires businesses to incorporate AI-powered marketing tools into their strategy to stay ahead of the curve in a data-driven world, make data-driven decisions, and execute a successful marketing strategy. AI-powered marketing tools enable businesses to gain a competitive advantage, enhance their online presence, and improve their conversion rates, leading to a better return on investment.

If you’ve set up a Facebook ads campaign recently, you might have noticed a campaign option called Advantage+. This streamlines Facebook’s proven processes by following recommended settings. But if you haven’t seen this option yet, today we explore Advantage+: how it works, and both its benefits and drawbacks.

Advantage+ campaigns, Facebook’s new model for conversion campaigns, have made it easier than ever to get the results you need. By allowing Facebook to automatically select tailored campaign settings on your behalf, like bidding strategy and optimisation methods, they’ve massively reduced the amount of manual input required.

Unlike traditional conversion campaigns on Facebook ads, an Advantage+ campaign merges the campaign, ad set and ad creation stages into a single stage, and encourages advertisers to utilise Dynamic Ads.

While Advantage+ Campaigns aren’t currently available to all advertisers, Facebook is rolling them out to more and more worldwide. They look set to eventually replace the existing manual creation process entirely.

How do I set up an Advantage+ campaign?

You can set up an Advantage+ campaign in Facebook’s Ads Managers. Hit Create a campaign, and choose Conversions as your campaign objective. If you’re a selected advertiser with access to this relatively new feature, you’ll be presented with the option of an Advantage+ campaign. Then Facebook will prompt you to complete the usual setup stages: campaign name, ad copy, ad set targeting. Of course, this is far fewer steps than normal, as Advantage+ is geared toward Facebook ads novices.

What are the benefits of an Advantage+ campaign?

There are three primary ways in which using an Advantage+ campaign could benefit your business, especially if you’re a newbie when it comes to Facebook marketing:

• It’s recommended by Facebook, with preset parameters depending on the nature of your business

• It’s streamlined, with a simplified setup enabling advertisers to create a campaign in far fewer steps than normal

• It’s tried and tested, the result of Facebook having helped countless businesses produce high-performing conversion campaigns through Advantage+’s optimised settings

If you’re inexperienced with Facebook ads or lacking in confidence, Advantage+ is a godsend, with its easy campaign creation process and minimal manual work required to get your ads up and running.

What are the drawbacks of an Advantage+ campaign?

While an Advantage+ campaign simplifies the conversion campaign creation process, they’ll be of little interest to those advertisers seeking to have a lot more input. For example, many won’t be keen on Facebook automatically choosing the optimisation method for them, as this loss of freedom could ultimately prove detrimental to their marketing goals. What’s more, the one-window setup isn’t ideal for those who want to create their campaigns in stages, rather than in one big chunk.

Is an Advantage+ campaign right for me?

Advantage+ campaigns are aimed at those who are beginners when it comes to Facebook ads, enabling these users to skip the more fiddly stages. The flipside of this accessibility is that they’re of little use to anyone looking to refine their settings manually based on their goals or experience. Nevertheless, it’s brilliant to finally see them as an option on Facebook’s Ads Manager, where a simplified all-in-one campaign creation process has been long sought after by less experienced advertisers.